Digital Marketing News: Marketing Technology
WEBPolish AI marketing startup Digital First AI secures $3.8 million in funding. Digital First AI, a marketing technology startup based in Poland, has raised $3.8 million (€3.5 million) in its latest funding round. 4growth VC led the investment round, which saw participation from several other investors, including Plug&Play (a global accelerator ...
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WEBThis guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step 1: Establish a Robust Data InfrastructureStart by setting up a system to collect, store, and manage all business data, enabling informed decisions. Conduct a thorough audit to identify data sources like social media, CRM systems, and website ...
Study finds 7 in 10 organisations now use martech and gen AI
WEBSep 12, 2024 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: mitigating ...
Performance only marketing experiencing 'slow death' as digital …
WEBApr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Digital marketing skills show positive growth but sector demands ...
WEBOct 24, 2023 · Marketing skills see growth but skills gaps remain. The report found that there has been a general upwards trend amongst key marketing disciplines with social media (+8%), Ecommerce & Lead Generation (+5%) and Email Marketing (+5%) seeing the greatest average improvements, whilst Content Marketing (+1%), Analytics & Data (+2%) and PPC (+2%) saw ...
79% of top marketing executives report boost in ROI using AI tools
WEBDec 5, 2023 · An overwhelming majority of marketing executives – 79% – said AI contributes to improved ROl and acknowledged that this success can be directly attributed to using AI tools. However, there are still significant barriers to AI adoption, with some marketers citing lack of training and budget constraints. The …
US digital ad spending to pass $200bn mark by 2022
WEBSep 13, 2021 · Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021. This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first ...
Old School: The forgotten tech making a comeback with marketers
WEBAug 16, 2021 · Old tech, one common goal. Today, we’re going to look at three pieces of ‘old’ marketing tech that are making a significant comeback with modern marketers (although, arguably, they’ve never really left the fray). Although they operate on different platforms and have considerably different use cases, email marketing, QR codes and SMS ...
Marketing Archives - Marketing Tech News
WEBSlightly more than half (51%) of UK marketers have been using AI to plan and develop their marketing strategies around the Olympics. That is according to research from Optimizely, a digital experience platform (DXP) provider, which reveals that marketers are capitalising on opportunities to use AI to improve digital experiences.
Global martech spend will surpass $215bn by 2027
WEBFeb 6, 2024 · In the report, Forrester predicts that global spending on martech will reach $148 billion in 2024 – up from $131 billion in 2023. Cindy Liu, forecast analyst at Forrester, said: “This will surpass $215 billion by 2027, with growth most prominent in technologies related to customer data management, customer analytics, marketing performance ...
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