As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

Snapchat is opening its advertising floodgates. As Snap reportedly buckles down to go public, the company behind the ephemeral sharing app said Tuesday that it is now adding several more ways for ...

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

As economic uncertainty intensifies and marketing budgets tighten, CMOs are investing in creator strategies not just because they’re effective, but because they’ve become essential to brand ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...

Creator marketing is becoming more influential.” Kid Cudi (real name: Scott Mescudi) performed Wednesday night (May 6) in front of an invitation-only crowd of nearly 200 superfans and Snapchat ...