According to Digiday, Snapchat’s moves toward an audience-based advertising strategy will have implications for its Discover portal publishing partners. Discover partners largely have control over ...

In this updated guide to Snapchat marketing, we’ll provide you with a deep dive into the multimedia messaging platform, explain who’s using it, and give you the strategies you need to add it ...

To date, the most effective Snapchat advertising strategies have been exclusive content and authentic voice. Below are three examples from 2014 of brands successfully engaging with their consumers ...

In this article, I'll make the case for integrating Snapchat advertising into your social media marketing strategy. For businesses and e-commerce stores targeting young Americans, I believe it ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy. Better analytics ...

Influencer Marketing Hub That's why it's important to have a solid Snapchat marketing strategy in place. So in this article, we share with you how you can drive brand awareness on Snapchat and ...

In 2016, advertising revenue accounted for 96% of Snapchat’s total revenue. Snapchat sponsored lenses, Delmondo Snapchat’s advertising products include Snap Ads and Sponsored Creative Tools ...

“When brands are really lighting up a Snapchat strategy across the platform ... These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure ...

How does Snapchat fit into your broader social media and digital marketing strategy? Snapchat has been a long-term, core social platform for Wendy’s. Snapchat is all about meaningful connections ...

The strategy involves capitalizing on 10 billion messages from users to boost advertising efforts. According to Snap Inc., 20% of Snapchat’s monthly users, approximately 150 million people ...

The timing reflects a stark contrast in digital strategy between the two campaigns. While the Harris campaign has invested $7.8 million in Snapchat advertising since March, Trump's team is only ...