TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

High cortisol is a thing of the past now that TikTok’s favorite supplement brand Nello is at Target. The brand is available at all doors nationwide with its bestselling Supercalm, a powder-to ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...