Hot on the heels of Snapchat’s newly-announced AI Creative Tools, which include the ability to create AI Selfies alongside new AI Snaps tools for Snapchat+ subscribers, a few users have noticed that the setting for Snapchat to use your AI Selfie in adverts is turned on by default.

The feature lets you take a selfie to enhance Snapchat's ability to make AI images of you. It can also be used in marketing materials.

Not ready to unwillingly star in your own social media feed? We explain how to opt out of Snapchat's marketing feature.

Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their friends create artificial intelligence-generated images that are trained on their selfies.