In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

“Ridiculous. …They’re not just outbidding, they’re outbidding (other teams) by 3X,” one coach told The Athletic. “Wild, but it will be interesting. If the players are good kids, about the right things ...

And there’s another tiny group of two this season. In 2025, we have only two FBS independents, the lowest number of ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.