Snap Inc., the parent company of Snapchat, has launched its fifth-generation augmented reality (AR) Spectacles at the Partner Summit in Los Angeles. The new AR glasses are part of Snap's broader strategy to diversify its business model and establish a presence in the hardware sector.

Bailenson and other Stanford researchers tested out the Meta Quest 3, a “mixed reality” headset that lets people blend physical and virtual worlds. While the headset is different from AR glasses, the gadget can display real-time video of a user’s surroundings in the physical world.

Snap, the parent company of Snapchat, is launching new AR glasses. It can be subscribed to for 99 US dollars.

Snap announced an upgraded version of its Spectacles augmented-reality glasses on Tuesday, doubling down on its bet that wearable devices to enhance the view of the real world will be one of the next frontiers in tech.

These new AR glasses are amazing. And extremely goofy. Before I get to Snap’s new Spectacles, a confession: I have a long history of putting goofy new things on my face and liking it. Back in 2011, I tried on Sony’s head-mounted 3D glasses and,

Sticking their goal of tech-augmented eyesight, the makers of the popular photo app Snapchat have launched their latest pair of glasses that can superimpose digital objects into real environments. The new generation of "Spectacles" with transparent lenses offers better display quality and faster response times.

Snap on Tuesday, September 17, introduced its fifth-generation augmented reality glasses, Spectacles, designed to overlay digital graphics onto the real world. These glasses are currently only accessible to developers who are willing to pay a monthly subscription fee of $99 for a year.