With Ive leading design, OpenAI aims to pair the tech behind its ChatGPT chatbot with product design expertise that made the iPhone a bestseller.

OpenAI has recruited Jony Ive, the designer behind Apple’s iPhone, to lead a new hardware project for the artificial intelligence company that makes ChatGPT.

OpenAI has fully acquired Io, a joint venture it cocreated last year with Jony Ive, the famed British designer behind the sleek industrial aesthetic that defined the iPhone and more than two decades of Apple products.