Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

They're meant to attract a new generation of food lovers (looking at you, millennials and Gen Z) while staying ... change coming to new KFC locations shows the chain's strategy to create unique ...

dives into the strategy behind iconic brands like Taco Bell, KFC, and Pizza Hut ... Cinnabon and Carvel are Having a Baby to Target Gen Z and Millennials We unpack how Yum! Brands stays on ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

Gen Z, in particular, is reshaping the restaurant industry with budget-savvy behaviors that prioritize value over extravagance — and it’s making waves at chain restaurants across the country.

Its objective was to raise brand awareness among millions of new Gen Z and millennial digital natives, as well as increase the popularity of KFC's founder, Colonel Sanders, in Germany, it knew how and ...