LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

LG Display has unveiled its 4th generation OLED TV panel with a major brightness boost along with some interesting claims and bragging rights.

The LG G5 has been officially revealed at CES 2025 as part of LG 2025 OLED TV lineup. As the successor to the LG G4, one of 2024's best OLED TVs, the G5 has received several upgrades including higher brightness, new gaming features and more. There's even been a surprising change regarding its panel.

CES 2025, held in Las Vegas from Tuesday to Friday this week, is one of the world's largest tech trade shows where companies unveil their latest innovations. This year, among the standout announcements is an LG OLED TV, claiming to be the "brightest TV on the market”.

LG Display's new 4th-generation OLED panels are 33 percent brighter than previous generations, while also being more power-efficient.

LG Display has officially released more details on its new fourth-generation OLED TV panel technology, which made headlines at CES 2025 with its four-layer design and will be landing in the likes of the LG G5 later this year.

The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.

LG Display has officially announced the fourth generation of its OLED display technology, and it will be available in LG's M5 and G5 OLED TVs in 2025.