Advertisers use television ratings to decide when to buy commercial spots. Find out what ratings numbers mean and how they're calculated by Nielsen.

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff ...

But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for press releases and other reporting in ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

Primetime ratings for CNN have fallen 61% this month — the steepest dip in viewership among the big three cable news giants, according to the latest figures released by Nielsen.

Amazon and data measurement firm Nielsen have sealed a three-year deal for measuring the ratings of Prime Video’s “Thursday Night Football” (TNF).

The first piece of Nielsen One, which is intended to eventually replace the company’s legacy ratings model, has a launch date. Nielsen One Ads will test whether one of the industry’s most influential ...

Facebook conversations can now impact Nielsen’s TV ratings. By Chris Smith. Updated Jan 22nd, 2016 3:40PM EST. ... Coke and McDonald’s – or any other brands or products ...

Nielsen will measure audiences for Amazon's 'Thursday Night Football' in a three-year deal that stacks games against other TV shows Plus Icon Film Plus Icon TV ...

Home Business News Nielsen, Amazon Seal ‘Thursday Night Football’ Ratings Pact; Numbers To Include Out-Of-Home, Twitch And Local TV Viewing ...