CHICAGO (MarketWatch) -- Nielsen Media is apparently readying the latest attempt to address the old lament of "I know half my advertising is wasted, but I don't know which half." ...

Everybody, including the Nielsen people, know that the Nielsen ratings will have to start accounting for all the ways in which people watch television, or they’ll need to be replaced.

The TV industry has for decades relied on a single yardstick: Nielsen ratings. Now NBCUniversal has suggested it may have to accept multiple measurement benchmarks. The Comcast-backed ...

Nielsen has been the TV ratings standard since the days of “I Love Lucy.” In 1950, when the company began measuring TV viewing, families gathered around one television set in the living room.

Nielsen is saying they’ll build a new building, but while they do that, clients have to stay in the old building and pay very, very high rent there. Worse, the new building will charge even more.

After several delays, local Nielsen Media Research TV ratings return to New Orleans today for the first time since Hurricane Katrina. People who've seen the results from the last month of ...

An analysis of DVR usage by Nielsen Media Research suggests that there's more of a boost in viewership within the first day or so of recording. By Paul J. Gough, The Associated Press An analysis ...

The Last of Us Season 2 finale viewing is also reported on this list, as is the latest interest in All American Season 7 on ...

Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...

Nielsen says that for the first time since it has been tracking via The Gauge, the amount of time people spend watching TV ...

Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...

If you ask the Nielsen company, 7.8 million people watched last Thursday's football game between New Orleans and Arizona, most of them streaming it on Amazon Prime.