Everybody, including the Nielsen people, know that the Nielsen ratings will have to start accounting for all the ways in which people watch television, or they’ll need to be replaced.

The Last of Us Season 2 finale viewing is also reported on this list, as is the latest interest in All American Season 7 on ...

Nielsen says that for the first time since it has been tracking via The Gauge, the amount of time people spend watching TV ...

The TV industry has for decades relied on a single yardstick: Nielsen ratings. Now NBCUniversal has suggested it may have to accept multiple measurement benchmarks. The Comcast-backed ...

An analysis of DVR usage by Nielsen Media Research suggests that there's more of a boost in viewership within the first day or so of recording. By Paul J. Gough, The Associated Press An analysis ...

The ratings provider has released its first Ad Supported Gauge, showing that nearly three-fourths of TV use — 72.4 percent — in the first quarter was from ad-supported platforms, whether ...

After several delays, local Nielsen Media Research TV ratings return to New Orleans today for the first time since Hurricane Katrina. People who've seen the results from the last month of ...

New Nielsen TV ratings show a surprising winner for July: YouTube. NPR's Ayesha Rascoe talks to Lucas Shaw of Bloomberg News about what that might mean for the industry.

Nielsen has been the TV ratings standard since the days of “I Love Lucy.” In 1950, when the company began measuring TV viewing, families gathered around one television set in the living room.

Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...