The Handmaid’s Tale finished third overall for the week and second among original series behind Netflix’s Sirens, which ...

Yes, that Nielsen family -- the TV ratings company. Nielsen helps decide the viewing content of television in America. It's a little odd that the Longs were chosen ...

The TV companies believe Nielsen allowed its measurement process — the bedrock of deals struck with advertisers — to deteriorate between March of 2020 and March of 2021, leading to a ...

Nielsen ratings have for decades been used as either the sole or primary currency in negotiating prices for advertising on television. And for many years now, they’ve also been problematic.

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Nielsen has been hoping to move its customers to its updated ratings product for years, promising in 2020 that it would take ...

Nielsen Says It Undercounted Out of Home Viewers for More Than a Year. The ratings service, already the target of criticism from TV outlets and ad buyers, blames a software issue for the problem.

A report from Nielsen says that for the first time, streaming viewership of TV has surpassed people watching TV via broadcast ...

The industry watchdog Media Rating Council Wednesday suspended its accreditation of Nielsen’s local and national TV ratings services following criticism of by media companies and advertisers ...

Nielsen has been the TV ratings standard since the days of “I Love Lucy.” In 1950, when the company began measuring TV viewing, families gathered around one television set in the living room.

Nielsen ratings are the bedrock of how TV networks and media agencies set prices, ... such as “at home” late-night shows that relied heavily on remote appearances by celebrities.

Scott N. Brown, the GM of Audience Measurement, Nielsen, talks about the challenges of measuring viewing in today's fragmented and on-demand video landscape.