Nielsen ratings are the bedrock of how TV networks and media agencies set prices, ... such as “at home” late-night shows that relied heavily on remote appearances by celebrities.

Yes, that Nielsen family -- the TV ratings company. Nielsen helps decide the viewing content of television in America. It's a little odd that the Longs were chosen ...

The TV companies believe Nielsen allowed its measurement process — the bedrock of deals struck with advertisers — to deteriorate between March of 2020 and March of 2021, leading to a ...

The industry watchdog Media Rating Council Wednesday suspended its accreditation of Nielsen’s local and national TV ratings services following criticism of by media companies and advertisers ...

Scott N. Brown, the GM of Audience Measurement, Nielsen, talks about the challenges of measuring viewing in today's fragmented and on-demand video landscape.

A report from Nielsen says that for the first time, streaming viewership of TV has surpassed people watching TV via broadcast ...

How Ratings Work. Nielsen’s ratings, in the most basic sense, are like a poll: a sample of people, which the company claims fully represents the TV-watching public, is asked to report their ...

Nielsen Says It Undercounted Out of Home Viewers for More Than a Year. The ratings service, already the target of criticism from TV outlets and ad buyers, blames a software issue for the problem.

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Nielsen released its Twitter TV Ratings on Monday to lackluster reviews by journalists and analysts — but the social media giant still offers value to networks Tony Maglio October 10, 2013 @ 11: ...

Nielsen has been hoping to move its customers to its updated ratings product for years, promising in 2020 that it would take ...