Nearly two decades into the 21st century, Nielsen is ready to ditch dead trees for digital. The measurement company announced Wednesday that it will introduce electronic measurement in 140 ...

Nielsen uses demographic and market data to extrapolate the diary-based ratings to the greater U.S. population. This works as long as the households sampled represent a cross-section of the country.

Dear Nielsen Diary: It's time to say goodbye. As it shifts to electronically track TV ratings in all its markets, Nielsen Co. is phasing out use of the iconic paper diaries that have been used to ...

Despite the challenges for Nielsen, the company insists that the end result of this TV ratings shift “will be complete and inclusive demographic estimates 24/7/365 for every local market via ...

Nielsen announced the results of a second annual media consumption survey that found television and Internet usage continues to increase -- even though broadcast ratings have declined.

Nielsen TV ratings measurement ... 1,200 homes for its more detailed month-long survey ... release of the demographic data gathered via diary during July sweeps. There, ratings ...

Nielsen will be sending software kits that will enable clients to incorporate mobile-TV viewing into its ratings in mid-November, the company said on Sunday night. The announcement solidifies the ...

The ratings firm announced it's launching a new set of reports for diary market subscribers called Diary Monthly Insights. The new reports, available to subscribers of PD Advantage and Arbitrends ...

Nielsen has been hoping to move its customers to its updated ratings product for years, promising in 2020 that it would take ...

As Nielsen began its radio ratings survey Thursday in 51 US markets, the company announced that its pilot survey conducted in Lexington, KY in December proved that sticker diaries work in the US and ...

NEW YORK: The Media Ratings Council said it pulled its accreditation for 154 Nielsen markets measured solely with the use of diaries. The action was taken based on an audit completed last year, the ...

Nielsen covers 210 designated market areas. The 140 television markets currently using paper diaries are smaller ones such as Panama City, Fla.; Springfield, Mo.; and Bakersfield, Calif.