Kids are watching more TV than they have in years. According to Nielsen Media Research, children aged 2-11 spend more hours in front of the tube than they have since at least 2001.

Viewership for the summer is expected to see an uptick in streaming overall as kids and family programming soars, Nielsen ...

With ad revenue tied so closely to TV ratings, networks, for the past 30+ years, have, at times, questioned Nielsen’s ratings reports. In addition, there have been a few malfunctions with ...

Nielsen, whose long-held TV ratings are already under scrutiny, told TV networks it undercounted out of home audiences for months ...

Nielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints the measurement company has undercounted viewers during the ...

Nielsen has been the TV ratings standard since the days of “I Love Lucy.” In 1950, when the company began measuring TV viewing, families gathered around one television set in the living room.

Nielsen Media Research, which already estimated that the average American child watches nearly 3 1/2 hours of television a day, said Thursday the actual figure may be much higher.

Nielsen will add wearable devices to its national TV measurements beginning this fall. Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a ...

Nielsen definitely has its critics — probably including every fan of a TV show that was ever cancelled due to low ratings. A fairly eloquent critique comes from analyst Arash Amel , research ...

The suspension of Nielsen’s accreditation for national TV ratings is set to go into effect Sept. 20 — the first day of the 2021-22 TV season (as typically designated by Nielsen itself).

Linear ratings for kids television have cratered over the last decade and changed the programming ... accounting for 10.4% of all TV viewing, according to Nielsen’s Media Distributor Gauge ...