Viewership for the summer is expected to see an uptick in streaming overall as kids and family programming soars, Nielsen ...

Kids are watching more TV than they have in years. According to Nielsen Media Research, children aged 2-11 spend more hours in front of the tube than they have since at least 2001.

Nielsen Media Research, which already estimated that the average American child watches nearly 3 1/2 hours of television a day, said Thursday the actual figure may be much higher.

Linear ratings for kids television have cratered over the last decade and changed the programming ... accounting for 10.4% of all TV viewing, according to Nielsen’s Media Distributor Gauge ...

With ad revenue tied so closely to TV ratings, networks, for the past 30+ years, have, at times, questioned Nielsen’s ratings reports. In addition, there have been a few malfunctions with ...

Nielsen, whose long-held TV ratings are already under scrutiny, told TV networks it undercounted out of home audiences for months ...

Nielsen has been the TV ratings standard since the days of “I Love Lucy.” In 1950, when the company began measuring TV viewing, families gathered around one television set in the living room.

Since 2007, Nielsen’s “commercial ratings,” or measures of the viewership of ad breaks on TV, have been at the foundation of advertising negotiations between media companies and Madison Avenue.

Nielsen will add wearable devices to its national TV measurements beginning this fall. Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a ...

An industry oversight board has reinstated accreditation for Nielsen‘s national TV ratings measurement, more than 18 months after it was suspended.. The Media Rating Council, which applies ...

Nielsen said it would replace its current TV ratings system by 2024 with a metric that incorporates digital viewing including streaming TV as well as the current traditional audiences, a shift ...