It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

For the second year in a row, Sherwin-Williams is announcing their “Loneliest Color of the Year.” This year’s winner is ...

According to Sherwin-Williams, this purple paint color is the least-tinted hue of 2024—meaning it had the fewest gallons sold ...

The color is fascinating for many reasons: it's Sherwin-Williams least tinted shade ... championing the potential of what was once the least popular color in order to celebrate the magic of ...

For her first-ever pro game in her hometown of Minneapolis, the No. 1 draft pick and the fashion icon teamed up with ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color.

Radiant Lilac SW 0074 is Sherwin-Williams least tinted hue, representing the color with the fewest gallons ... reflecting how collective tastes often favor popular choices over more personal, ...

I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys," shared Paige Bueckers. "Through my partnership with Sherwin-Williams, I want people to feel inspired and ...