NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

When TV Ratings Finally Collide With Streaming. An industry regulator's approval opened the door for first-party streaming data to supplement traditional TV ratings.

Nielsen said it would replace its current TV ratings system by 2024 with a metric that incorporates digital viewing including streaming TV as well as the current traditional audiences, a shift ...

TV ratings are down for major sports events: a record low for Game 1 of the NBA Finals and a 13-year low for the Stanley Cup Finals. Even recent NFL numbers seem to be down or mixed.