During the experiment, researchers used advanced tools to measure how people physically responded to live music. Musicians ...

Music can have a profound effect on both the emotions and the body. Faster music can make you feel more alert and concentrate better. Upbeat music can make you feel more optimistic and positive about ...

But it is particularly the case for music. It’s more straightforward to virtually ideate, write, and produce media that is consumed in short segments, like a song, than other forms of media like ...

Tempi that change speed without warning like this tend to accentuate the time-warping effects of music. They also sound more realistic – after all, when’s the last time you heard live music ...

“There has been a lot of research on European-based [pop] cultures but not so much on K-pop, K-dramas or hallyu, the ‘Korean wave’. And we believe that this research will give a new and very ...