Numerous players from the Michigan football program have entered into name, image, and likeness (NIL) deals with Feldman Chevrolet of Highland (MI). Some of tho ...

College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Revenue-sharing represents a seminal moment in college athletics, but how much do the athletes themselves know about what it ...

He's repped Brock Bowers, Ladd McConkey, Malaki Starks, Stetson Bennett and now Gunner Stockton. Here's why Georgia football ...

There's no coincidence that three of the five coaches leading these programs currently rank in the top 1% of the sport when ...

Asked by ESPN’s Matt Barrie about the current state of the NIL landscape, Sanders said that the playing field was simply too ...

Colorado Buffaloes head coach Deion Sanders called for more NIL transparency, referencing athletes who aren't in the transfer ...

The College Football 26 video game dropped this week, resulting in a significant payday for NCAA student-athletes. Each ...

Here's why Ohio State has a fake running back named Jayson Ball and real running back named Bo Jackson, but not that one, in ...

NIL has completely changed the landscape of college sports. Football players, in particular, are reaping the benefits of a ...

As the sport heads into a new frontier with revenue sharing, TCU head coach Sonny Dykes wants to clean up college football.