College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of July 1, schools are now able to pay their athletes directly, thanks to the June 6 House v. NCAA settlement.

Every job is different. That is even more so the case in the SEC. When it comes to all 16 head football coaches, some have impeccable job security, while others might have to put their houses on the market already.

Discover the top college football players with the highest NIL valuations during the College Football Playoff, showcasing the stars leading the NIL era.