Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.
Nike (NKE) Jumps after Launching NikeSKIMS with Kim Kardashian
Shares of Nike (NKE) are up in today’s trading after the apparel and footwear company launched a new women’s activewear brand called NikeSKIMS
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Kim Kardashian partners with Nike on new Skims brand
Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.
'We're incredibly excited': Kim Kardashian 'obsessed' over 'every single detail' of new NikeSKIMS brand
Kim Kardashian admits she has "obsessed" over "every single detail" of her new NikeSKIMS brand - which is bringing her shapewear company SKIMS together with sportswear giant Nike.
Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes
Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies haven't revealed the details yet.

Kim Kardashian drops snaps from Chicago West's party

Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...
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You've Been Warned: Buying Nike Products On Amazon Could Cost You
While shopping for Nike products on Amazon might seem like the easiest way to find your new favorite shoes, you might want to ...
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated ...
Kim Kardashian Doesn’t Deserve All the Hate She Gets
It's easy to hate on someone like Kim Kardashian, but does the reality-TV star really deserve so much hate? Find out more.
Buy Nike's stock aggressively as new CEO's playbook should work, analyst says
Analyst Randal Konik said he believes new Chief Executive Elliott Hill's plan to restore wholesale partnerships and push for new products will drive a surge in profitability and increase Nike's share ...
Kim Kardashian nearly bares all in tiny wet T-shirt and bikini bottoms during beach photo shoot
Kim Kardashian is leaving very little to the imagination. The reality TV star nearly bared all in a tiny wet T-shirt and a ...
Billionaire Investor Bill Ackman Continues to Buy This Stock While It's Down Over 50%. Should You Buy Before It Roars Back?
Nike is collaborating with SKIMS in a joint venture to launch a new brand and product line. SKIMS is a fast-growing shapewear and clothing brand co-founded by Kim Kardashian in late 2019. It started ...
Nike: Not So Fast
Nike faces challenges with asset efficiency, profitability, and revenue as macroeconomic factors and internal shifts delay ...