Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

As it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the ...

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

Switching from its performance marketing roots to a brand-led push, Midnite hopes to reach a “digitally native” audience as ...

A trip to Costa Coffee reveals multiple behavioural science biases that can make a significant difference to your bottom line ...