The latest quarterly IPA Bellwether report shows a drop in marketing budgets, driven by declines in main media, market ...

Heineken indicated its negotiations with European retailers have been “tougher than usual”, as it looks to remain firm on its ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

From seeing mat leave as a chance to sharpen skills to developing fresh ideas to improve the return to work, can brands start ...

After experiencing miscarriage, trauma and discrimination, Grace Carter is on a mission to expose the lack of support for ...

Almost half (47%) of consumers overall say they have abandoned purchases due to high delivery costs or limited choice. Around ...

In an unusual move for the drinks sector, Peroni has launched its own loyalty scheme, aimed at driving preference in the ...