The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with ...

It will be Australia’s first Test matches in the West Indies for a decade, and the first time that an Australian overseas ...

Capgemini has added the Tour de France to its technology-led premium sports sponsorship inventory in a five-year agreement ...

Qatar Airways has announced an eleventh-hour deal to sponsor the Fifa Club World Cup, expanding on its relationship as a ...

US fund Football.Enterprises has launched a $150m (€131.5m) bond to acquire football clubs worldwide, while in Europe ...

UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual ...

Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever ...

The NHL has unveiled a major global sponsorship deal with Sony Corporation aimed at improving the viewer experience for ...

New Zealand Rugby (NZR) has secured Gallagher Insurance as its second sponsor to take on the assets jettisoned early by Ineos ...

Fifa has launched its invitation to tender for media rights in Canada to the 2027 and 2031 Women’s World Cups.

Torneos, the Argentina-based sports marketing agency, has been appointed as a host broadcaster for a selection of matches at ...

International volleyball has secured a significant reach and exposure boost in the US market in rights deals with CBS Sports ...