Apple Vision Pro users can now watch "The Weeknd: Open Hearts," a new immersive music experience that features Canadian singer-songwriter The Weeknd. Filmed in ultra-high resolution 180-degree Apple Immersive Video with Spatial Audio, the music experience is designed to put viewers in the center of the action, according to Apple.

While not enough to make me purchase a Vision Pro, unique experiences like this are what's sold me on mixed reality.

The journey to The Weeknd’s album arrival continues with the announcement of an immersive music experience titled “Open Hearts” arriving ahead of Hurry Up Tomorrow, the forthcoming conclusion to his trilogy.

Per a press release, the experience – entitled The Weeknd: Open Hearts – marks the first immersive music experience captured in Apple Immersive Video, and utilizes “a remarkable 180-degree media format that leverages ultra-high-resolution immersive video and Spatial Audio to place viewers in the center of the action.”

Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series.

Apple has taken a major step in revolutionizing the music experience by launching The Weeknd: Open Hearts immersive experience on Vision Pro.

The immersive cinematic clip for new song Open Hearts makes viewers feel like they are part of the action. Read more at straitstimes.com.

Apple for an immersive experience titled “Open Hearts.” Set to debut on Friday (Nov. 15), the project will be available exclusively via Apple’s Vision Pro augmented reality headset and select stores.

The Weeknd: Open Hearts is the first immersive music experience captured in Apple Immersive Video, a "180-degree media format that uses immersive, ultra-high-definition video and spatial audio to place viewers at the center of the action," reports Hypebeast.