America’s highest-profile retail chains are walking a difficult tightrope — trying to blunt the financial hit from tariffs by raising prices for consumers without angering them or President Donald Trump.

Walmart said it would raise prices to deal with tariffs even as it maintained its full-year forecast. Target slashed its annual outlook and chose not to raise prices.

A new era of tariff-induced price increases is rippling through the U.S. retail scene as President Donald Trump trade policies force major players like Shein, Temu, and Walmart to adjust their price tags.