The internet’s new obsession demands your attention, your fingers, and, well, your high-res cravings. We are talking about "Tap, hold and load in 4K.

It is not very often in the Vanderbilt Commodores' long history that the program can capitalize on viral trends. With only 103 wins since the start of the new m

The media could not be loaded, either because the server or network failed or because the format is not supported. If you’re on X (formerly known as Twitter) and you’ve seen a bunch of brands ask you to “tap, hold and load in 4K,” you might be confused.

"Tap, hold and load in 4k" is a recent viral trend sweeping social media on X, formerly Twitter. It has made its way to the sports world, as well, with plenty of team accounts posting photos with the caption.