The entertainment and media giant, which reported earnings on Wednesday, is testing viewers’ tolerance for higher costs in a saturated TV market. The Walt Disney Company posted first-quarter earnings Wednesday that beat on the top and bottom lines but also revealed the start of predicted streaming subscriber losses at its Disney+ service.

The Walt Disney Company is the world's leading mass media and entertainment conglomerate, earning it the number-one spot among 'The Big Six' in media. Although Disney was founded over 100 years ago, it continues to be profitable in nearly all aspects of its business.

So you'd think losing 700,000 Disney+ subscriptions in the last quarter would be potentially devastating. However, the mega-corp is still quite content with that result, because while its namesake platform lost subscribers,

Blockbuster hit Moana 2 helped drive The Walt Disney Company (DIS) to beat quarterly profit expectations amid a resurgence in studio successes,

Disney sharply outperformed Wall Street's quarterly earnings estimates with results buoyed by the strong holiday box office performance.

The company raised the price of the Disney+ and Hulu streaming, which contributed to earnings of $293 million.