Mattel's Barbie doll of Aaliyah was released on Thursday to honor the late singer on what would've been her 46th birthday and it sold out on the company's website in a matter of hours.

A limited edition Barbie of Aaliyah sold out within hours of going on sale on what would have been the late R&B singer’s 46th birthday.

Missy Elliott Celebrates Aaliyah's 'Impact' As Barbie Made in Late Singer's Likeness Instantly Sells Out Aaliyah Barbie Doll Sells Out in 30 Minutes, Fetches Premium Prices Online

The much-anticipated Aaliyah Barbie doll, released at midnight on January 16, 2025, on MattelCreations.com, sold out in just 30 minutes. Retailing for $64.99, the doll was accompanied by a one-year membership to Barbie Club 59, granting members access to exclusive deals and early product releases.

This was something that was always on our radar,” Rashad Haughton tells Vanity Fair of collaborating with Mattel.

On what would have been the R&B star's birthday, Mattel has released a special collector Barbie doll of Aaliyah, with pre-orders already selling out. The singer came to prominence in the '90s with songs like "Back and Forth" and "At Your Best,

DETROIT — Aaliyah is now a Barbie girl. The late Detroit R&B singer, who died in 2001 at the age of 22, has been immortalized in Barbie form. Toymaker Mattel introduced the Aaliyah Barbie on Thursday, on what would have marked the singer’s 46th birthday.

Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring influence on music, fashion and pop culture, became available for pre-order Thursday on what would have been the late star’s 46th birthday.

The Aaliyah Barbie is more than just a doll. It is a tribute to a trailblazer whose influence continues to inspire generations. Fans and collectors alike can shop the latest doll to secure this must-have through digital mass retailers including Mattel Shop, Walmart and Amazon.

The Aaliyah Barbie doll is inspired by her iconic "One in a Million" music video. The figure is dressed in a black faux leather ensemble with several accessories that scream '90s,

Detroit shaped Aaliyah’s artistic foundation, and her love for her city was evident throughout her life. From performing locally to becoming a global icon, Detroit’s resilience and creativity influenced her work. When it comes to the city, this Barbie doll is a reminder of one of Detroit’s brightest stars.

On Thursday, Jan. 16 — which would've been her 46th birthday — Mattel announced the Princess of R&B as the latest musician to join the Barbie Music Series. To honor her legacy, Barbie teamed up with her brother, Rashad Haughton, to ensure it accurately captured and celebrated her legacy.