The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

"AMC has no plan to introduce commercial advertising close to the start of ... AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices,” the company said ...