AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. Get Ready for More Commercials in Movie Theaters ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...

Exhibition can’t survive on film rentals alone. Essentially, AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network ...

It is unclear how much time, if any, the new agreement AMC has struck will actually add to the pre-movie show. On its website, AMC says its screenings currently feature about 20 minutes of pre ...

The ad made its debut in 2021 and quickly became a cultural phenomenon. Photo: AMC Fans were just settling into their seats to watch Nicole Kidman’s new film “Babygirl” when a scandal erupted.

Enforcement of the policy might vary from location to location. “In previous movies we have had people sing and dance and then it gets loud in there,” said Izzy Stewart, a supervisor at AMC ...

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...