The Adidas-Puma rivalry has evolved from personal vengeance to boardroom competition. For decades, both brands fought for supremacy in football sponsorships, athlete endorsements, and Olympic moments.

After more than 60 years since the Dasslers had split the parent company, Adidas and Puma played a friendly football game in 2009 to mark a symbolic truce. Yet, the sibling rivalry which changed ...

Adidas has hired former Puma CEO Bjørn Gulden as its new chief executive officer. Adidas shares spiked more than 20% after rumors and eventual confirmation of the hiring. Gulden faces challenges ...

the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma. Puma said Freundt, CEO since November ...

Adi Dassler founded Adidas in 1949 after a bitter fallout with his brother Rudolf, who launched Puma in the same small town. Their split gave birth to a rivalry that not only reshaped the business ...

The sibling rivalry continues to the next generation ... but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ambition, in fair Herzogenaurach ...

Adidas and Puma are competing fiercely for the chance to become the official apparel sponsor of Audi's new Formula 1 team. As Audi gears up for its entry into F1 through a partnership with ...

HERZOGENAURACH, Germany (AP): Athletic apparel makers Puma and Adidas took to the pitch in a joint bid to promote global peace, six decades after the brothers behind the two firms parted company ...

They set up competing companies, Adidas and Puma, and their bitter rivalry divided the sporting world, their family and even the inhabitants of their home town. The Dassler clan turned bickering ...