We explore Warner Bros.' ambitious, Gen Z-focused marketing strategy for James Gunn's Superman, detailing how it is blending nostalgia, viral trends, global activations, and immersive fan engagement ...

Haynes and leading man Christian Bale also got all dolled up for a 1998 Village Voice photoshoot promoting the film. Photographer Robin Holland captured Bale’s painted nails, flamboyant eye looks, and ...