Bryce stepped up in a big way. In his final game on Saturday night, he dropped 16 points, nailed four three-pointers, and ...

Los Angeles Lakers superstar LeBron James is the NBA's all-time leading scorer. Thanks to Nike, fans of the basketball legend ...

Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

The $203 million budding superstar would be a strong fit with the Los Angeles Lakers, but is unlikely to be available via ...

While LeBron James is still on the court for the Lakers, his business manager Maverick Carter is involved with a new ...

LeBron James took a picture with a young Lakers fan who cried after the basketball superstar acknowledged her courtside ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

During a stoppage of play in the first half of the Los Angeles Lakers' 117-108 win over the Miami Heat on Wednesday night, a young Lakers fan, donning a LeBron James jersey, was overcome with emotions ...

A group of investors being advised by Maverick Carter, Los Angeles Lakers star LeBron James’ business partner, is seeking to ...

As seen in the video, the young fan, wearing Lakers merchandise, giggled with excitement and appeared speechless as LeBron ...

Q. How many years has LeBron James' played in the NBA? - + A. LeBron James has completed 21 seasons in the NBA and the 2024-25 season will be his 22nd season in the NBA. "I am busting you a* ...

The first in a series of essays examining the past, present and future of a basketball superstar and cultural force.