While the greater Los Angeles area pulls together, LeBron James is showing love to the men and women on the front line.

Los Angeles Lakers superstar LeBron James is the NBA's all-time leading scorer. Thanks to Nike, fans of the basketball legend ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

2025 James has worn the Nike LeBron 22 throughout this season, and he always writes the initials of his family with little messages on his basketball shoes. However, last night James used the ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

A little more than a decade later, James signed a historic lifetime contract with Nike worth approximately $1 billion in 2015. So far, the Nike LeBron sneaker line has launched 22 signature models ...

Before the start of the Los Angeles Lakers' matchup against the SanAntonio Spurs, James also wore a shirt that read "Thank ...

Buyers have rated these shoes 4.5 stars out of five. According to online reviews, even people who haven’t been a fan of past editions of LeBron James basketball shoes are enjoying their LeBron N ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.