During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...
Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...
LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...
While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...
The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...
Kiyan Anthony, son of Carmelo Anthony, caused a buzz in the basketball world after being named MVP of the Hoophall Classic ...
Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.
Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed ... Reebok and Adidas for his shoe deal. Reebok flew James and his mother out to a meeting ...
LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...