A new meme coin launched by President-elect Donald Trump on Friday has a market capitalization of about $9 billion—after hitting a peak of over $15 billion early Sunday—marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

The incoming first couple have launched a pair of meme coins in the leadup to president-elect Donald Trump’s inauguration that are already worth billions of dollars on paper. But the timing of the Trump cryptocurrency launch,

The Trump Meme Coin ($TRUMP) launched on Jan. 17, 2025, and can be purchased using a credit or debit card or cryptocurrency. Here’s where to buy it.

Separately, shares of Trump’s other publicly traded eponymous entity, Trump Media & Technology Group, dropped more than 10% in the first day of trading following Trump’s inauguration.

Ahead of President Donald Trump ’s inauguration on Jan. 20, 2025, the incoming first couple has launched $TRUMP and $MELANIA meme coins, sparking memes about the pair’s crypto-friendly attitude and the volatile nature of the cryptocurrency.

The Trump family's decision to launch viral meme coins ahead of the inauguration has surprised some in the industry.

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.