Back in the day, Mike’s Hard Lemonade was seen as a “girly” drink. But in the modern day of hard seltzer and canned cocktails ...

Falling under the Mark Anthony Group umbrella, mike’s hard shares its lemonade stand with innovative and groundbreaking brands like HARDER and White Claw Hard Seltzer.

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

the owner of White Claw and Mike’s Hard Lemonade. The company has been expanding its portfolio with new non-alcoholic options ...

And if you drink a “spiked seltzer/lemonade”, which would include Mike’s Hard Lemonade and White Claws, you will be $18.49 per drink. Look, we get it, the new owners paid $6 Billion for the ...

That is why he jumped at the opportunity to partner with Mike’s Hard Lemonade and host the company’s Jobstacle Course, which is a new interactive event that will allow participants to ...

2020 was a lemon of a year; Bud Light Seltzer has an answer for that in this ... end Travis Kelce in this Super Bowl LV commercial. Mike Myers and Dana Carvey reprise their roles as Wayne and ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...

mike's has been the leader in the Flavored Malt Beverage (FMB) category since it entered the US market in 1999. But over the last two years, the category has seen increased competition from new, ...