LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

While the greater Los Angeles area pulls together, LeBron James is showing love to the men and women on the front line.

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Laura Govan, the ex-fiancee of NBA star Gilbert Arenas, praises LeBron James' mother for her pivotal role in guiding him to a ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Smith warned LeBron James that the NBA won't react kindly to the news of a rival league being created. The existence of a competing league is already an issue, but the situation becomes more complex ...