After the latest transaction, Nykaa’s shareholding in Kolkata-based skincare brand Dot & Key has increased to 90% from 51% ...

Beauty and fashion ecommerce major Nykaa has incorporated a wholly-owned subsidiary in Saudi Arabia — Nysaa Trading LLC — as ...

In the fast-changing digital space, virtual try-on have changed the ways consumers shop online. By taking advantage of ...

Returns can be mitigated with virtual try-on technology. Still, after 20 years of development and experimentation, we haven’t ...

Google is expanding its Virtual Try-On tool to include more clothing options, as it continues to refine its AI technology to offer more accurate depictions of how items will look on different body ...

Google announced Thursday that it expanded its generative AI-powered virtual try-on tool to support dresses, allowing users ...

Designer Jonathan Simkhai loves technology. But being among the first to take Google’s virtual apparel try-on into the world of dresses isn’t just a technical or business decision. It’s also personal ...

The highest difference is in troubled fintech major Paytm, where the median wage of female employees was 160 percent more than that of their male counterparts in FY24. Picture credit: Microsoft ...

Up until a decade ago, India’s beauty market was dominated by international players. Brands like Maybelline, Revlon, and Loreal, often endorsed by big Bollywood celebrities, were mostly selling ...

Brands reported a 2.5 times increase in sales conversion upon implementing virtual try-on technology, according to Perfect Corp’s AI trends report. Perfect Corp. surveyed industry leaders for ...

Nykaa has begun offering its cosmetics in 3 hours to users through a new service named Nykaa Now. On Nykaa’s app, Nykaa offers the option of Regular Delivery, which can at times take several days. But ...