BYU’s Richie Saunders prefers the deep ... is a descendant of the man who invented tater tots. Saunders has cashed in with an endorsement deal that stuck him in advertisements and dishes out ...

Basically any school at the power-conference level can be great in college basketball these days as long as it has ambition and at least one super-wealthy booster willing to throw millions of dollars ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

Will landing the No. 1-ranked recruit in Utah have a ripple-down effect for the BYU football program? It stands to reason ...

With the 2024-25 BYU men's basketball team having one of the most successful campaigns of any in school history and the No. 1 ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

Brigham Young Cougars forward Richie Saunders (15) yells to his teammates ... Tot King” and “Heir Richie” and landing an NIL deal with Ore-Ida, the potato-based company his great grandfather ...

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique ... An aspect of the deal is that as long as Saunders and BYU are still dancing in the NCAA tournament, Ore ...

Cougars star Richie Saunders has a glorious NIL deal with Ore-Ida, which allowed Heder to sling out tater tots throughout the game. Saunders became the "Tot King" after his NIL deal with the ...

BYU's Richie Saunders prefers the deep ... is a descendant of the man who invented tater tots. Saunders has cashed in with an endorsement deal that stuck him in advertisements and dishes out ...