It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this ...

Sherwin-Williams is no stranger to iconic, best-selling paint colors. But starting last year, the brand began honoring its ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

Regardless, Radiant Lilac is getting buzz at an opportune moment when purple seems to be on the rise in the interior design ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It takes a lot to make a paint ...

For her first-ever pro game in her hometown of Minneapolis, the No. 1 draft pick and the fashion icon teamed up with ...

As Creative Director of The Loneliest Color ... the director of color marketing at Sherwin-Williams. If anyone can convince us to experiment with this shade, it's Dapper Dan.

For the second year in a row, the brand is spotlighting its “Loneliest Color,” the least popular shade in its collection. And for 2025, that honor goes to Radiant Lilac SW 0074 . Sherwin-Williams ...

I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys," shared Paige Bueckers. "Through my partnership with Sherwin-Williams, I want people to feel inspired and ...

I love The Loneliest Color 2025 Radiant Lilac for the quiet confidence it conveys,” Bueckers said in the release. “Through my partnership with Sherwin-Williams, I want people to feel inspired ...

I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys," shared Paige Bueckers. "Through my partnership with Sherwin-Williams, I want people to feel inspired and ...