This is Part I of “Cap to Campaign,” a four-part series that highlights the advice from the ad industry to the next wave of ...

Victoria Tollossa is a 2x founder, Grammy-nominated storyteller, and CEO of Illume, an executive branding agency helping ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

The Business Case for Smarter Segmentation AI and machine learning have redefined what’s possible for email marketing. Traditional segmentation—manual rules, static customer groups—isn’t enough ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Meta CEO Mark Zuckerberg claims AI could overhaul the advertising process. AI may handle tasks from ad creation to audience analysis, he states. Businesses could set objectives without needing ...

Our 2025 edition of our report is back and as always, we’re here to break down the biggest and best agencies in B2B marketing. Let’s face it; it’s been a tough year due to budget cuts and the pressure ...