WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

GoTo's recent actions, such as announcing its fintech results ahead of on-demand services, show its priorities are changing.

Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...

Plus: The pivot to video is really happening, digital subscriptions may have peaked, and other findings from RISJ's 2025 ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and ...

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she wasn’t planning to become a ...

Market Growth Driven by Surge in Live Streaming, Social Media Content Creation, Virtual Events, and Growing Popularity of ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

January Digital, the Marketing Leadership Company, has officially been recognized as a badged TikTok Agency Partner, joining a select group of agencies that have demonstrated outstanding expertise in ...

TikTok will let brands generate AI influencer content that mimics what human creators might share.

Cheese may have lost a bit of ground in search interest over the past year, but consumers are not turning away – they are ...