After over 850,000 fan votes and a year-long rebranding effort, the NHLs Utah franchise has officially adopted the name Utah ...

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds ...

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos ...