The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

The newest hockey team in the NHL, the Utah Mammoth, recently announced their new name and logo—and hockey fans had a lot to ...

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo.

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.