The company announced its plans for the TV app at a Made on YouTube event in New York on Wednesday, according to The Hollywood Reporter. The updated interface will better organize content into season and episode distinctions like you’d see on any other platform,

YouTube is making a series of product updates, many of which incorporate AI to make content creation easier. Why it matters: The platform is working to ensure its dominance in user-generated video content while its competitor TikTok is in peril and its parent company faces larger issues in court.

YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television.

YouTube dominates streaming competitors in terms of ratings, but that doesn’t mean it’s afraid to use their most successful user interface tactics. YouTube continued to beat all other video streaming platforms in ratings in the month of August,

YouTube, at its recent Made on YouTube 2024 event, announced a host of new artificial intelligence powered features for creators. These features are not only aimed at helping creators make their videos accessible to more people speaking different languages but they are also aimed at helping them earn more from the video sharing platform.

Furthermore, YouTube also launched a new feature called Communities, which will reportedly allow creators and their viewers to engage in conversations directly on a creator’s channel.