OpenAI is making a big bet in purchasing Jony Ive’s nascent startup, but it’s a deal reminiscent of some made by Mark Zuckerberg.

The idea is a “chance to do the biggest thing we’ve ever done as a company here,” Altman told OpenAI employees Wednesday.

Another hint Altman and Ive gave the WSJ is that the product will be "capable of being fully aware of a user’s surroundings and life," and "unobtrusive.'"Again, painting the picture of a small smart pin that you can place anywhere.